Work includes: Primary and secondary research; creation of corporate and consumer strategic marketing communications plans for both the system brand and individual centers of excellence; as well as the launch of new initiatives, such as ambulatory EMR and MemorialCare HealthExpress; offline advertising (TV, radio, print, direct mail, outdoor and retail POS) to reach providers, employers and patients; media planning/buying; naming conventions; tagline creation; and collateral development (including annual report).
![](https://cdn.myportfolio.com/a08ded0d8eb43fe05a0fbb221f6d0e61/adb12383-43af-480d-9fde-66b7a45a1b52_rw_1920.png?h=e452bb34fe823b495d96fa40c1d859a8)
![](https://cdn.myportfolio.com/a08ded0d8eb43fe05a0fbb221f6d0e61/8e40cae6-9cee-45cc-b5ce-6824cf901743_rw_1920.jpg?h=90fb9e8c5c6391d3bef84304bc3f87ac)
![](https://cdn.myportfolio.com/a08ded0d8eb43fe05a0fbb221f6d0e61/778653aa-15a5-42fb-9016-5bd9bd6daeeb_rw_1920.jpg?h=47d8168fedf54b5b849af66b91b675fb)
![](https://cdn.myportfolio.com/a08ded0d8eb43fe05a0fbb221f6d0e61/fba86c75-9e27-4953-ab17-091d46158036_rw_1920.jpg?h=15bcf5f800b9f18726ea4678332435e4)
![](https://cdn.myportfolio.com/a08ded0d8eb43fe05a0fbb221f6d0e61/f3accdba-837a-4da9-b013-55c32fe4b26d_rw_1200.png?h=59fca344ad1755828b165c5738952841)
![](https://cdn.myportfolio.com/a08ded0d8eb43fe05a0fbb221f6d0e61/6c72ca13-475b-494b-899e-60c1c2c0f106_rw_1920.jpg?h=440df6cf3b8409a319a8212fde5097af)